Day 1 - Highlights

Playing to Win: Big Bets Made on Culture

A discussion on the holistic approach brands/teams are taking to drive audience engagement. Not limiting it to multicultural OR female OR youth…but integrating across ALL cultural connection points to create compelling and BIG conversations that WIN.

Moderator: Damaune Journey, Global Chief Growth Officer, 72andSunny

Panelists:

• Danita Johnson, President of Operations, DC United

• Brian Norris, CRO Scripps